Business Vocabulary in Use ...

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Vocabulary
Bill
Muscull
Business
Business
Vocabulary
in
Use
C
A
M
BRIDGE
UNIVERSITY PRESS
PUBLISHED BY THE PRESS SYNDICATE OF THE UNIVERSITY OF CAMBRIDGE
The Pitt Building, Trumpington Street, Cambridge, United Kingdom
CAMBRIDGE UNIVERSITY PRESS
The Edinburgh Building, Cambridge CB2 2RU, UK
40 West 20th Street, New York, NY 100114211,USA
477 Williamstown Road, Port Melbourne, VIC 3207, Australia
Ruiz de Alarc6n 13, 28014 Madrid, Spain
Dock House, The Waterfront, Cape Town 8001, South Africa
O
Cambridge University Press 2002
This book is in copyright. Subject to statutory exception
and to the provisions of relevant collective licensing agreements,
no reproduction of any part may take place without
the written permission of Cambridge University Press.
First published 2002
Second printing 2002
Third printing 2002
Printed in Italy by G. Canale
&
C.
Typeface
Sabon 10113pt.
System
QuarkXPressB
[GECKO LID]
A catalogue record for this book is available from the British Library
ISBN 0 521 77529 9
Contents
INTRODUCTION
Problems at work
A
Health and safety
B
Bullying and harassment
C
Discrimination
a
Managers, executives
JOBS, PEOPLE AND
ORGANIZATIONS
0
Work and jobs
A
What do you do?
B
Word combinations with 'work'
C
Types of job and types of work
a
Ways of working
A
Old and new ways
B
Nice work if you can get it
C
Nature of work
and directors
A
Managers and executives:
UK
B
Managers and executives: US
Businesspeople and
business leaders
A
Businesspeople and entrepreneurs
B
Leaders and leadership
C
Magnates, moguls and tycoons
m
Organizations 1
A
Business and businesses
B
Commerce
C
Enterprise
D
Word combinations with 'enterprise'
Recruitment and selection
A
Recruitment
B
Applying for a job
C
Selection procedures
Skills and qualifications
A
Education and training
B
Skilled and unskilled
C
The right person
a
Pay and benefits
A
Wages, salary and benefits
B
Compensation 1
C
Compensation 2
Organizations
2
A
Self-emplo
y
ed people and
B
Limited liability
C
Mutuals
D
Non-profit organizations
PRODUCTION
People and workplaces
A
Employees and management
B
Management and administration
C
Labour
D
Personnel and human resources
0
The career ladder
A
A job for life
B
A job for now
C
In-house staff or freelancers?
D
Losing your job
Manufacturing and services
A
Industry
B
Manufacturing and services
C
Countries and their industries
m
The development process
A
Market research
B
Development and launch
Business
Vocabulary
in Use
Innovation and invention
38
a
Products and brands
52
A
Innovation and invention
B
Research and technology
C
Patents and intellectual property
A
Word combinations with 'product'
B
Goods
C
Brands and branding
a
Price
A Pricing
B
Word combinations with 'price'
C Upmarket and downmarket
D
Mass markets and niches
(g
Making things
40
A Products
B
Mass production
C Capacity and output
Materials and suppliers
42
Place
A
Distribution: wholesalers, retailers
and customers
B
Shops
C
Direct marketing
A
Inputs
B
Suppliers and outsourcing
C
Just-in-time
Business philosophies
44
A
Total quality management
B
Continuous improvement
C
Benchmarking
D
Business process re-engineering
Promotion
A
Advertising
B
The sales force
C
Promotional activities
MARKETING
The Internet and
e-commerce
A
The Internet
B
Clicks-and-mortar
C B2B, B2C and B2G
Buyers, sellers and
the market
46
A Customers and clients
B
Buyers and sellers
C The market
D
Word combinations with 'market'
MONEY
Markets and competitors
48
Sales and costs
A
Sales
1
B
Sales 2
C
Costs
D
Margins and mark-ups
A Companies and markets
B
More word combinations with 'market'
C
Competitors and competition
Marketing and market
orientation
50
Profitability and
unprofitability
64
A
Marketing
B
The four Ps
C
Market orientation
A
Profitable and unprofitable products
B
Budgets and expenditure
C
Economies of scale and the learning
curve
4
Business Vocabulary in Use
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