COMMERCIAL PHOTOGRAPHY HANDBOOK, Studio i plener
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PHOTOGRAPHY
HANDBOOK
Business Techniques for
Professional Digital Photographers
KIRK TUCK
Amherst Media
®
PUBLISHER OF PHOTOGRAPHY BOOKS
COMMERCIAL
This book is dedicated to my patient,
indulgent, and loving parents.
View the companion blog to this book at:
Check out Amherst Media’s other blogs at:
Copyright © 2010 by Kirk Tuck.
All photographs by the author unless otherwise noted.
All rights reserved.
Published by:
Amherst Media, Inc.
P.O. Box 586
Buffalo, N.Y. 14226
Fax: 716-874-4508
www.AmherstMedia.com
Publisher: Craig Alesse
Senior Editor/Production Manager: Michelle Perkins
Assistant Editor: Barbara A. Lynch-Johnt
Editorial Assistance provided by: John S. Loder, Carey Maines, and Sally Jarzab
.
ISBN-13: 978-1-58428-260-0
Library of Congress Control Number: 2009903888
Printed in Korea.
10 9 8 7 6 5 4 3 2 1
No part of this publication may be reproduced, stored, or transmitted in any form or by any means, electronic,
mechanical, photocopied, recorded or otherwise, without prior written consent from the publisher.
Notice of Disclaimer: The information contained in this book is based on the author’s experience and opinions.
The author and publisher will not be held liable for the use or misuse of the information in this book.
Contents
Distilling the Business of
2. What’s Your Niche?
. . . . . . . . . . . . . . . . . . .23
Will Advertisers Take a Chance on Newcomers? .48
3. Learning the Kind of Photography
You’d Like to Do
. . . . . . . . . . . . . . . . . . . .59
The American Society of
Media Photographers . . . . . . . . . . . . . . . .71
Contents
3
The Karma (Instant and Otherwise) of
Disparaging Other Photographers . . . . . . . . .96
The Special Case that Drives
Freelancers Crazy . . . . . . . . . . . . . . . . . . . .113
8. Financial Strategies for Running
Your Business
. . . . . . . . . . . . . . . . . . . . . .117
Predictions . . . . . . . . . . . . . . . . . . . . . . . . . . .121
4
Commercial Photography Handbook
[ Pobierz całość w formacie PDF ]
zanotowane.pl doc.pisz.pl pdf.pisz.pl lemansa.htw.pl
PHOTOGRAPHY
HANDBOOK
Business Techniques for
Professional Digital Photographers
KIRK TUCK
Amherst Media
®
PUBLISHER OF PHOTOGRAPHY BOOKS
COMMERCIAL
This book is dedicated to my patient,
indulgent, and loving parents.
View the companion blog to this book at:
Check out Amherst Media’s other blogs at:
Copyright © 2010 by Kirk Tuck.
All photographs by the author unless otherwise noted.
All rights reserved.
Published by:
Amherst Media, Inc.
P.O. Box 586
Buffalo, N.Y. 14226
Fax: 716-874-4508
www.AmherstMedia.com
Publisher: Craig Alesse
Senior Editor/Production Manager: Michelle Perkins
Assistant Editor: Barbara A. Lynch-Johnt
Editorial Assistance provided by: John S. Loder, Carey Maines, and Sally Jarzab
.
ISBN-13: 978-1-58428-260-0
Library of Congress Control Number: 2009903888
Printed in Korea.
10 9 8 7 6 5 4 3 2 1
No part of this publication may be reproduced, stored, or transmitted in any form or by any means, electronic,
mechanical, photocopied, recorded or otherwise, without prior written consent from the publisher.
Notice of Disclaimer: The information contained in this book is based on the author’s experience and opinions.
The author and publisher will not be held liable for the use or misuse of the information in this book.
Contents
Distilling the Business of
2. What’s Your Niche?
. . . . . . . . . . . . . . . . . . .23
Will Advertisers Take a Chance on Newcomers? .48
3. Learning the Kind of Photography
You’d Like to Do
. . . . . . . . . . . . . . . . . . . .59
The American Society of
Media Photographers . . . . . . . . . . . . . . . .71
Contents
3
The Karma (Instant and Otherwise) of
Disparaging Other Photographers . . . . . . . . .96
The Special Case that Drives
Freelancers Crazy . . . . . . . . . . . . . . . . . . . .113
8. Financial Strategies for Running
Your Business
. . . . . . . . . . . . . . . . . . . . . .117
Predictions . . . . . . . . . . . . . . . . . . . . . . . . . . .121
4
Commercial Photography Handbook
[ Pobierz całość w formacie PDF ]